7 Signs Your Funnel Is Leaking Revenue
Revenue leaks are subtle, insidious inefficiencies that quietly erode your pipeline. In high-value B2B sales, where every interaction counts, these leaks can swell into hundreds of thousands in...
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3 Proven Ways Tegrita Stops Revenue Leaks
Are your marketing and sales teams putting in the work but falling short of revenue goals? You’re not alone. Many B2B organizations struggle with revenue leaks—subtle inefficiencies that drain...
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5 Critical Fixes for B2B Revenue Leaks
Revenue leaks in B2B companies often start small—unnoticed inefficiencies that quietly snowball into million-dollar shortfalls. While most organizations suspect leaks exist, few have a system to...
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Breaking Barriers: Women Leading the Way in Marketing and Beyond
About Wednesday Women Today is Choose Women Wednesday, a global initiative spotlighting women’s leadership and entrepreneurship. In honor of this day, we’re celebrating Wednesday Women, a...
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Your Conversion Rate Optimization is Failing: Why Fixing the Middle of the Funnel is the Key to Growth
If you’re pouring money into lead generation but still falling short of revenue targets, your conversion rates are likely to blame. And here’s the hard truth: you’re probably overlooking the most...
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The Role of Email Metric Benchmarks: A Balanced Approach
When it comes to evaluating your email marketing performance, there’s value in both industry benchmarks and your own internal metrics. Industry benchmarks help you get a sense of what’s happening...
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From Leaks to Leads: Mastering Your Middle Funnel for Maximum Revenue Impact
You’ve spent millions driving awareness at the top of your funnel, and your sales team is working hard to close deals at the bottom. But if your middle funnel isn’t optimized, you’re wasting time,...
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The Hidden Goldmine in B2B Marketing: Why Your Middle of the Funnel Deserves More Attention
TL;DR If your data is siloed, inconsistent, or just plain messy, no automation tool will be able to save you. The middle of the funnel is often overlooked but crucial for connecting your lead...
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Two Advanced Techniques for Eloqua Insight
In this blog, we delve into two sophisticated Eloqua Insight capabilities that might be new additions to your toolkit– Bins and Calculated Measures. These advanced features empower you to...
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Are Your Top-of-Funnel Efforts Being Diluted?
The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...
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Don’t Sacrifice Your Best Assets: Lessons from Business and Monopoly
Early in my career, I worked for a successful business owner in Dallas, TX, who ran a direct mail print shop. During one of our conversations about new initiatives, he casually remarked, “You’ve...
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Why Relying on “Sales Heroes” is Costing You Revenue Growth
Discover why relying on 'Sales Heroes' is unsustainable for long-term success and how focusing on the Middle of the Funnel (MoFu) can align your sales and marketing teams for scalable, predictable...
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Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience
Tegrita's 10th Anniversary: A decade of growth, innovation, and shaping the future of email marketing. Join our celebration and journey through our story!
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Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)
Tegrita launches Email Flight Management (EFM), a framework set to optimize email marketing results, propelling businesses to new heights of success.
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The Channel CRO [It’s What You Do with Brandi Starr]
On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.
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Using Filter Criteria In Eloqua Segments
Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.
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From Flight Plan to Landing: How to Execute Soaring Email Marketing Results
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
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Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]
On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.
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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]
Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.
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CMO Career Path: Lessons from CMOs by CMOs
If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.
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