Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital marketers to keep up. Many modern marketing organizations leverage third-party partners to scale their team. Although outsourcing can provide cost-savings, the true value of a trusted partner goes far beyond the expense.
About the Author
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.
1:00:51In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
34:41Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.
Modern marketing drives business growth through strategy, creative solutions, technology & analysis. Our infographic will walk you through the essential 7 principles of modern marketing.
14:21Brandi Starr, COO at Tegrita, joins Atlanta Small Business Network (ASBN) in an interview to discuss marketing strategy & digital marketing trends.
1:52We asked some of our consultants why they think clients like working with Tegrita. Their answers embody who we are as an organization and why our customers love us.
Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!
Learn how Tegrita helped the St. Louis Blues marketing team implement Oracle Eloqua into their marketing automation strategy.
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
Higher education marketing is complex. This case study details how Tegrita helped three universities scale & accelerate ROI using Oracle Eloqua. Learn what we can do for your university!
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
Discover how Tegrita aided the Arizona Coyotes identify and address marketing strategy pain points using Oracle Marketing Cloud (Eloqua).
This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.
CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.
Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.
