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Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

July 10, 2020 Brandi Starr

There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full staff or expected budget.

As a result, marketers are expected to do more with less; less time to execute, reduced budgets and fewer resources. All while increasing capacity, profits, and productivity without burning out your team! In this virtual seminar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.

In this 60-minute recorded webinar we will discuss the…

  • Top three resourcing challenges faced by marketing leaders today (and the risk they have to your bottom line)
  • How to minimize the risks by considering three key decisions
  • Five success measures when outsourcing

About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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