Reimagining Your 2020 Marketing Plan During COVID-19

May 22, 2020 Brandi Starr

There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full team or expected budget. Lead by Brandi Starr, Chief Operating Officer at Tegrita, we will cover actionable steps to shift your 2020 strategy and how to execute in Oracle Eloqua. Originally presented at the Southern California Oracle Eloqua User Group this session will focuses on these three pivotal adjustments:

Re-focus of nurture campaigns & timelines
Re-purposing existing content to offer timely messaging
Virtualizing in-person meetings & events

About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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Reimagining Your 2020 Marketing Plan During COVID-19

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Reimagining Your 2020 Marketing Plan During COVID-19

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