The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

November 2, 2021 Brandi Starr

Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together?

In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long time marketing executive, business owner, and best selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive.

They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more! Listen to the full episode HERE!

Connect with Brandi on LinkedIn or visit the Tegrita website.

Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive

Source

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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