Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

This 6-part blog series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. In this final installment, Jason Semenek ties it all together as you embark on your digital ecosystem assessment.

If your marketing technology stack has grown organically over time, with input from both previous and current team members, it is quite possible that you’re working with a franken-stack. This blog series is designed to help you take back control, and start moving towards your digital dream stack through a 4-step assessment process. When it comes to looking at the big picture of your digitally driven modern marketing department, few tactics can be as valuable as assessing your martech stack. Only through an honest review and assessment are you able to clarify your current status and begin planning for the future. We hope that our Marketing Technology Stack Assessment guide has helped you through the process to developing a Martech Action Plan.

If you missed the previous steps, we strongly recommend working your way through the series, following these blog posts to get the most out of your assessment:

• Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment
• Step 1: “Taking Stock”, got you started with your marketing technology stack assessment. You kicked-off the process by first identifying the components in your digital stack the help of a handy worksheet.
• Step 2: “It’s All About Connections”, you mapped the connections between all those components, with suggestions, advice and the worksheet to guide your efforts.
• Step 3: “The Report Card”, was a critical step where you evaluated and assessed your stack to identify the winners, losers, and gaps.
• Step 4: “Building a Marketing Technology Action Plan” helped you identify what to focus on next. You and your team decided what to enhance, what to replace, and what to drop from the stack. You prioritized the next steps in a timeline.

Although it sounds like a lot of work, without a digital technology plan in place, you may get left behind by more tech savvy and nimble competitors. As a marketing team leader, it is up to you to set the stage for a meaningful assessment with all the key players on hand, and to continue to lead the charge towards your martech goals. By fostering buy-in and support from all levels and all departments, you can ensure you and your team are able to implement your Martech Action Plan.

We recognize that sometimes you are too busy to tackle an assessment on your own. At Tegrita, we love helping companies through their journey to assess their martech needs. We specialize in facilitating martech assessments and technology roadmapping. If you need a bit of help, why not leverage our expertise and facilitation skills to guide you and your team through the sometimes-challenging process of planning your digital marketing future. Our experts are available to join you onsite and can help you uncover opportunities to improve your use of technology solutions. Take a look at some of the free resources we have available on our website to get you started. Contact us today to begin the conversation, and turn that franken-stack into your digital dream!

Good luck and remember to have fun!

Martech Stack Assessment Blog Series;

• Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment.
• Step 1: “Taking Stock”.
• Step 2: “It’s All About Connections”.
• Step 3: “The Report Card”.
• Step 4: “Building a Marketing Technology Assessment Plan”.
• Series Wrap-up: “4 Steps to a Digital Dream Stack”.

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About the Author

Jason Semenek is a Sr. Marketing Strategy Lead at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.

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